Contact Center1 MIN READ

Automatic Number Identification (ANI)

November 14, 2020 By LinkLive
  • LinkLive
  • November 14, 2020

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What is an ANI in a contact center? Automatic Number Identification is the use of automatic equipment to identify, from a telephone number dialed, the source (whether a customer or supplier) of the call. This information may be used for many purposes, such as quality control and to allow the caller to be ‘followed’ through their call.

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