Bridging the Digital Branch Divide
Though many daily tasks have moved to fully digital experiences, the experience of banking, when done right, remains relationship driven. This poses a challenge for credit unions that seek to keep member relationships strong while facing the growing pressure to meet increasing requirements for digital experiences and engagement.
The question shouldn’t be whether to engage with a bank digitally or in-person at a branch, but rather how the lines between both channels can be blurred to better serve specific consumer needs. Engaging members the way they want to be engaged with can be complex, but when done right can achieve an increase in customer loyalty and revenue.
In this session you’ll:
- Examine how engagement platforms have evolved to support enhanced customer experience requirements.
- Review trends and shifts in the industry that will impact the way you serve members for years to come.
- See specific examples of how credit unions just like yours have successfully adapted to demand.