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Contact Center1 MIN READ

Contact Center CRM (Customer Relationship Management)

November 8, 2020 By LinkLive
  • LinkLive
  • November 8, 2020

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A contact center CRM system combines call center functionality with traditional customer relationship management to give an overview of the entire contact center from a business perspective as well as how each individual routes is performing. CRM in a Contact Center environment provides for more effective resource coordination and ensures increased productivity, efficiency, and quality.

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